Burton Flagship Store is Awesome

If anyone comes to NY, be sure to visit the burton flagship store! If you buy anything, they give you a crap load of stickers and the people are nice.  Tuning up a board cost only 40 dollars. Not sure if its cheap or expensive but it includes Hotwax, Edge sharpening and P-Tex. 

What no pictures I want to see the flag ship store

it's not remote. it's in the middle of Soho.  it's a funny place because there are always about 6 million people working there at a time and maybe 10 customers.
i'm sure that they are making a killing, though.

where exactly do you live? 2 blocks off Broadway is pretty damn central. confusing to the lemmings wandering around looking for The Lion King, but pretty simple for any one of the droves of people wandering around Soho on any weekend. ALAS, this discussion is probably boring and meaningless to anyone else on this forum.

Edited by evernod - Sep/24/2006 at 11:15am

Originally posted by lienair Anyway its a great store lots of new stuff, every piece of equipment and most of the staff are pretty knowledgeable. Definitely try to make it by if you can.

definitely the joint! fun place, nice people and killer product!

did you see the brushie board complete with McBrushie T-shirt under the glas*?

visit if you can.

wrentham is great for some deals and of course when you are in burlington you gotta visit Burton plus the store. the wall of boards is dope!

i'm sorry, but Broadway runs North/South. these people you are referring to, sound like the ones who would never make it out of Time Square. but we digress....




Edited by evernod - Sep/25/2006 at 6:53am

true. and as much as i am not too much of a Burton fan, i love going to that store. i love all the Analog streetwear and i love my R.E.D. helmet.
anyone been to the DC Store?

same as the winter, but they sell a lot more of their streetwear and shoes. i think the majority of it was a new thing last year. like 686's stuff. i went in to see what kind of sale they had on boards / bindings in the middle of the summer, and they were still only 30% off.  ohhhhh, Jake Burton, you must be loaded.

Originally posted by Nu-Nu i'm glad it's over on mercer/spring, cause like lienair was also saying, you'd probably have any casual broadway shopper walking in the store to check out the snowboards, and it'd probably either be a zoo in there or all the boards would get damaged from ppl picking them up and dropping them, etc.... if you were to ask 10 random ppl shopping on broadway where the burton store, more than half would probably not know.. the important thing is that we, snowboarders, know where to find the burton store...   btw, does anyone know what the burton store does during the summer time?

That's funny i was there 4 days ago and this girl was knocking down snowboards all over the place.

Burton bought Channel Island suftboards so they could sell those in the off season. I doubt it though since I guess they are supposed to remain seperate entities.

During the summer, they would try to get rid of all the last year model snowboards, bindings, and boots. They had a 30% off this summer when I went to look at boots. They also sell T-shirts and summer wear.

Originally posted by brendon2k Burton bought Channel Island suftboards so they could sell those in the off season. I doubt it though since I guess they are supposed to remain seperate entities.

yes, in the off season burton (and the burton soho store) sells AG streetwear, surf wear and Gravis stuff. and of course now, most importantly for the long-term strategic growth of the company, Burton Life.

30% off from a flagship store is not a bad deal. why should Burton Soho (branded as a premium store) sell anything for sale? that is the reason they have a outlet store in Wrentham...

most stores in that area do the same thing. rarely do i see anything in any of the other SoHo flagship stores for under 30%. only department stores have those clearance sales on a regular basis.

Clearly Burton doesn't care if you buy their shizz for under 30% from Sierra or elsewhere in the summer. That's the beauty of having retail partners. Remember the main reason that there is a Burton SoHo store is to expand its brand presence to non-snowboarders and newbies. These people will buy retail prices regardless of the season. The SoHo store is not for the core. It's to expand the marketplace and awareness. Same for all the other Action Sports brands. Awareness pieces first. If they are also madly profitable, BONUS.

When I was there, a dood, clearly who never snowboarded, dropped a bunch of cash on a Royale, Cartels and Moto boots (i bit my tongue hard not to tell him that he should be buying some real boots instead). The sales guy was nice enough and took the time to walk him through everything and I think tried to get him to buy Rulers at least (the guy was in love with speedzone). But so at the end of the day he ended up with the motos. Since I was smitten with the cute sales girls, somehow I spent $40 on accessories. DOH.

the CI deal i believe will benefit both parties. AL was looking mainly to focus on shaping and the "fun" part of surfboard design, not the business part (hey man he's getting old). burton will provide him with the resources and know how to help push surfboard design forward 50 or so years since the last real revolution from balsa to foam. and Jake has been surfing more and more. plus you are correct it helps diversify burton to more of a 365 business model. but CI will remain independent but it does "for those in the know" help give Burton and its brands more credit in the surf industry. not sure when they will buy a ski or skate company (not in that order) but i am sure it'll be in the next 5 to 10 years if nike doesn't buy Burton first.

i expect and hope for big things.