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Since the beginning Billabong has expanded its product range to include boardsport products such as wetsuits, watches, surfboards, men's snowboard outerwear, women's snowboard outerwear and skateboarding apparel. The Billabong brand is an articulation of youth culture and is best known as a core boardsports and lifestyle brand that appeals to young people both male and female. Billabong's market position denotes a shared workplace culture committed to the boardsport lifestyle. The success is underpinned by a tradition of producing top quality, functional products, that associates the wearer to the lifestyle Billabong represents.
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