Sierra Snowboard has a full crew of buyers, filmers, writers, artists and more at the industry’s biggest tradeshow, the SIA Snow Show in Denver, Colorado this weekend. First, check the quick video preview of Capita and Union, then read Little Ole Me's recap from an epic first night out in Denver:

Here’s a Day 1 update from Sierra Snowboard’s Social Media Director Jenn Mahoney (aka Little Ole Me):

Last night while waiting for BethM to arrive at the airport, we (myself, Doug and Donald) decided that we should go to an industry hockey game that was supposed to be going on in a suburb of Denver. The hockey game was to start at 7 p.m.

BethM wasn't arriving until around 5:15 p.m., so by the time she deplaned, picked up her luggage and we got back to the hotel, it was already 6 p.m.

We took a few minutes to turn ourselves back around to leave the hotel. We met up with MikeM and Philwiles and headed down the street to a Cuban bar to meet up with a few of Doug's friends. By the time we had left the hotel and were arriving at the bar to wait for Doug's friends it was already 7:15.

We waited at the bar for a bit, they all had a drink while I drank me some Diet Coke. I don't recall exactly when they got to the bar, but shortly after we called a taxi to take us out to the fundraiser hockey game.

We arrive at the hockey game, Doug buys everyone a round of PBRs and we enter the community ice arena. We mingle briefly with the likes of Shayboarder and then decide to take some seats near the top of the bleachers.

Literally less than three minutes after we post up in the bleachers, the hockey game was over. Apparently they had 5 minute periods, so the overall game was very short. All the while, MikeM was texting Bruizza to come out to the game with us. MikeM texts Bru and tells him that the game is over, but that we should go out to dinner.

 Once Bru finally finds the place (no thanks to his crappy GPS in his truck), we take off to an Irish Pub in Lakewood. We drink some beer and eat some pretty tasty grub while listening to a dude play some good cover tunes on his guitar.

The group finishes eating and drinking and a few decide to go play on the closed off ice rink in the square outside the Pub. It couldn't have been more than five minutes on the ice before a security guard walks out of the pub with his chest puffed yelling at the group to get off the ice.

Another patron happened to be walking out of the pub behind the security guard and started heckling us, mocking the security guard and swearing a bit. A few of us laugh at the patron mocking him and the security guard got angry. He proceeded to yell at us asking us if we thought it was funny and that he would "f***ing arrest" our asses.

We were all walking away to leave and the guy just kept following us, antagonizing us in a sense. As we're walking to the parking lot, another guy of about 6'2 and 220 pounds walks towards us and starts swearing at us as well, telling us that he too will arrest our asses.

MikeM said something along the lines of, "what, citizens?" to him, just as I notice that he too is wearing a security guard patch on his jacket. Needless to say, this did not make him very happy.

After a minute of stupid banter from the security guards, we were in the parking lot, trying to figure out how to fit nine people into Bruizza's truck to get back into the city. As people are cramming into the backseat Bruizza calls Doug out to the middle of the parking lot aisle again and points back towards the pub.

I walk out there to see four people in the middle of two separte fights. The Asian Paul Blart was on the ground in a full-on punching war with a friend of the first dude who was heckling us, and the larger Paul Blart was standing up kicking another dude in the face. At the time, I didn't realize that it was the security guards fighting, but walked closer.

A few others helped break the fights up and that's when the Asian Paul Blart grabs the dude he was just rolling on the ground with by the belt and swung him around. The patron clearly said, "it's over, I'm done" while putting his hands in the air. The Asian Paul Blart then proceeds to cheapshot punch the dude straight in the sternum.

The people standing around, as well as the two who had been fighting with the Paul Blarts, started walking away, so we started back off to Bru's truck. We turn around just as we're almost to the truck and see the larger Blart walking towards us. We all scrambled to get into the truck as quickly as possible to get out of there before he caught up to us.

So, we finally got all nine of us into the truck and start off back towards downtown Denver. Just before getting to the hotel, Mike called Doug and told him that we should come to the Front Porch bar where he and Erik were hanging out. The Front Porch was offering "flip for drink", which means that you order, then the bar tender flips a coin and if you guess the correct side up, you get the drinks for free, if you guess incorrectly, you pay the tab.

We show up to the bouncer telling us the bar is at maximum capacity. After around three minutes of waiting outside, enough people left for us all to get in. The place was PACKED. It was literally shoulder-to-shoulder standing room. We finally find Mike and Erik and start partaking in the festivities.

Before I know it, I turned around to see some girls dancing next to us as some people had cleared out. Mike motions for Phil to come over by the girls to start dancing with them. Phil crosses over the coffee table that we were hanging around and starts chatting up the girls. It must be an English thing, because these girls were taken immediately.

Phil was sandwiched by two cute, but very drunk blondes and dancing his socks off before we knew what hit us. Phil had a great time dancing and mingling with the girls for a while, as the rest of us met a few other industry members and hung out with some others that we already knew.

Overall, it was a fun and very eventful night. Not too crazy, but a good time to say the least.


AND HERE’S JENN’S UPDATE FROM THE ACTUAL SHOW:

Here's the rundown for C3.

CAPiTA

Horrorscope - Flat kick shifted to center of inserts rather than outside them.

Black Death - is a bit softer this season making it a bit more all mountain freestyle rather than an aggressive freeride board. BAD ASS graphics this season!

Charlie - has new Carbon Stringers, same 20mm taper with new, more appealing graphics to the masses.

Space Metal - shifted back Flat Kick as well, making it a bit easier to press.

Stairmaster Extreme - has some extreme graphics. The smaller sizes have a top on the Panda, but a little more extreme in the larger sizes.


UNION

Multizone highbacks - top 3rd has 50% material, middle 3rd has 75% material and bottom 3rd has 100% material.

Varying levels of fiber in the baseplates of sizes - Small/Mediums have 3% Fiberglass, Medium/Larges have 7% Fiberglass and Large/XLarges have 14% Fiberglass.

Compatible Disks - Unions now have the compatible disks for 4 and 3 hole patterns as well Burton's Channel system.

Metafuse Nanotech Heelcups - The Force MC has a heelcup made from plastic that is coated with "an ultra-strong Nanovate metal alloy" which results in a "feather-weight" heelcup with the "wear-resistance of hardened steel."

Womens Cadet - new graphic of Leapord prints for the ladies

Womens Milan - then went with the handbag style to appeal to a specific population

DLX - Brought back to be the pricepoint of $129

Contact - Minimal Contact baseplate has 19% binding-to-board contact

Force - Some new Primary Colorways

Data - The Reunion model used recycled colors from the past six years of fabric used on the Datas as well as recycled fabrics from Holden over the past years.

Check out the slideshow of images below, all from Jenn Mahoney:

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