Sierra Snowboard Social Media Director Jenn Mahoney (aka Little Ole Me) checks in after the final day of the SIA Snow Show in Denver, Colorado this year. Be sure to read to the bottom for a video sneak peak at Burton's 2011 lineup:
Well, SIA is over after four super long days of being on our feet filming the bigger hardgood brands that we either currently carry or will hopefully be carrying by next year. Doug Fagel and I made our rounds for three full days of filming to Capita, Union, Coal, Burton, Forum, Rome, Lib/Gnu, YES, Jones Snowboards, Salomon, Batalion, Nitro, Technine, Sessions Outerwear, Ride/K2, Line skis, Full Tilt ski boots, Moment skis, Liberty skis, and Armada skis.
Overall, it was as super busy weekend from our end. Most of the companies were able to get us hooked up with someone to give us a run-down on what's new and hot this coming 2011 season, and what swaps or upgrades they're doing for the line-ups. We roamed the show from usually around 9 a.m. to at least 5 p.m. before heading back to the hotel to get ready for that evening's dinner/party that was going down.
It was quite an eventful four days and seemed to whiz by like a blur. My feet hurt more than you could imagine by the end of each day and we all made some great connections with other bloggers and magazines to hopefully partner up with in the future to help sustain traffic for both parties.
This was my first year at SIA, so I have no idea how it was different from Vegas, but it was definitely a great time and quite an experience being able to network with as many people as we did.
Sunday morning most of the staff started cycling out to return back to Sacto/Bay area, but three of us stayed for the two-day on-snow demo at Winter Park. We took the last staff to the Denver airport to head home at about 4 p.m., then headed to the hills. We arrived in Winter Park at about 8 p.m. after stopping at a nice little mom & pop burger joint just off I-70.
We got up at 7 a.m. Monday morning, got ready to head out and were at the demo tents and ready to demo product by 8:30 a.m. We hit the Burton tent first with Doug getting on the Custom Flying V with CO2 EST bindings and Imperial boots, Phil on the Sherlock with the Malavita bindings and myself on the women's Feelgood Flying V with Lexa EST bindings. We decided to take three runs on each board to get a good feel for them, as well as get some footage for next season's videos.
Next up was Doug on the Burton Whammy Bar with the Mission EST bindings, Phil on the Hero with the Malavita bindings again and myself on the DeJa Vu V Rocker with Lexa EST bindings again.
After returning those boards we headed to lunch, then off to Capita. For our Capita/Union demo we had Doug on the Black Snowboard of Death with the Freeride FK with Force MC bindings, Phil on the Quiver Killer with Force bindings and myself on the Space Metal Fantasy FK with my own bindings because they had all of the women's Unions checked out and I can't fit into M/L men's bindings from them.
For our final three runs we had Doug on the Horrorscope with the new Urban FK with the Force MC bindings again, Phil on the Green Machine with Freestyle FK with Contact bindings and myself on the Black Snowboard of Death with my own bindings again.
We will each hit up the demos again Tuesday trying to get a few more companies taken care of before heading back to Denver tomorrow evening. Once we each get home we'll be able to get some more detailed videos up with the help of the video editing crew on all of the SIA interviews and walkthroughs that we got done throughout the four days in Denver.