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2014 and the state of Forsnowboarding
Written By: ArtSnowboarding
Working on 2013/2014 We decided to take the better part of 2012 off to reassess the current site and what it had to offer. Our focus has always been about design, both in and outside of the snowboard industry, and that’s why we’ve decided to rework the current website in order to better serve our [...]

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Nike Zoom Force 1 by Complete Technique
Written By: ArtSnowboarding
Stay Gold If you were at the Nike Shoeshine Show this year at SIA, I’m sure you will surely remember all of the great art project boots that were present. 12 teams from around the globe showcased their talent by re-appropriating their vision into the canvas that is the Nike Zoom Force-1. One that stood [...]

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Nike Snowboarding on Instagram
Written By: ArtSnowboarding
Picture’s worth a thousand words. By now you’re probably following a couple hundred people on Instagram, so add one more to your list. Like many other companies out there embracing social media, Nike Snowboarding has introduced its official Instagram feed. Download the app for your iPhone and follow them: @Nikesnowboardng  

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Written By: ArtSnowboarding
Camo Endeavor Snowboard Design is a Canadian snowboard company based in Vancouver, British Columbia. Founded in 2002 by pro rider Max Jenke and Transworld Magazine staff photographer Scott Serfaswith the mission of making the best snowboards in the world. For the past eight years, Endeavor has been dedicated to bringing art to snowboard design, working [...]

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Bigfoot Meets Mike Giant Art Show
Written By: ArtSnowboarding
Saturday March 17th Art show happening going down March 17th at SFO, San Francisco’s premier snowboard retail space. On display will be artwork from both Bigfoot and Mike Giant, both of whom have put out designs for Burton snowboards this season. Surely a night not to miss, but if you happen to be away, their [...]

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Complex Magazine: The 50 Greatest Snowboard Graphics of All Time
Written By: ArtSnowboarding
Which one’s your favourite? The folks at Complex Magazine put together a definitive listing of the 50 greatest snowboard designs of all time. I’m sure this list could be different for everyone, but it’s nice to see the progression of design over the years both artistically and aesthetically. Head over to Complex and check out [...]

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Pirelli Pzero x Burton Snowboards
Written By: ArtSnowboarding
Burn Rubber. For 2013 Burton snowboards will release a collaborative effort with Pirelli PZero, the fashion wing of Italian tire manufacturing giant Pirelli. The package will consist of Burton Ion Boots, Diode EST Bindings, and a special Burton Mystery board customized with collaborative graphics. Known for its extensive knowledge in the tire industry, Pirelli has [...]

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Written By: ArtSnowboarding
Slopestyle A clothing label turned boutique and more, Jiberish has its roots firmly planted in the Rocky Mountains, yet offers its goods throughout the world. Founded in 2005, Jiberish was a creative endeavor between friends that has now developed into an Internationally recognizable brand with a constantly evolving collection. If you’re in the Denver or [...]

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Nike Snowboarding Zoom ITES Boot
Written By: ArtSnowboarding
Add another 180 to your rotation. Nike Snowboarding is set to release a new boot model to their lineup for the 2013 season. The new Zoom ITES has a similar vibe to the current Zoom Kaiju, given that it is packed with all the kinds of tech that Nike is known for. With a nod [...]

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Base Control x Native Footwear Fitzsimmons Boots
Written By: ArtSnowboarding
EVAwesome Known for their no-fuss practical basics, Base Control teamed up with cutting edge footwear manufacturer Native Footwear to drop a collaborative effort that will keep your feet looking sharp in those cold Winter months. The Fitzsimmons is a hiker style boot made with a one-piece injection moulded EVA shell and neoprene inner-boot. Releasing in [...]

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Giveaway: O’Neill James Sunglasses
Written By: ArtSnowboarding
Hurry up and enter! With The O’Neill Experience in full swing at this year’s Winter X-Games, we’re giving away a pair of O’Neill James Sunglasses to keep you looking proper this season on or off the hill. Featuring an all-black frame and grey lenses they’re a truly classic shape that get the job done and [...]

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Follow Seb Toots Live From the X-Games
Written By: ArtSnowboarding
The O’Neill Experience Sebastien Toutant is kicking it at this year’s Winter X-Games in Aspen Colorado. Check out all of the behind the scene action that won’t be showing on TV, from competition to chilling, on and off the mountain. All of the photos and video you can watch over at The O’Neill Experience. More [...]

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Nike Snowboarding Shoe Shine Show 2012
Written By: ArtSnowboarding
Shine on Nike Snowboarding hosts a special art show every year at the SIA. This year 12 teams from around the globe will be showcasing their talent by re-appropriating their vision into the canvas that is the Zoom Force-1. Here is a taste of what is to come from Photographer Jeffery Garland, who documented one [...]

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Ruroc RG-1 Integrated Helmet System
Written By: ArtSnowboarding
Got you covered. Ruroc developed a full face integrated helmet system to provide the ultimate in on-mountain protection. Their system consists of a helmet, goggle and face shield that work together in unision. All Ruroc Helmets incorporate the unique AeroFlow System that helps reduce the build up of excess heat and prevent goggles from fogging [...]

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Burton The Jeans
Written By: ArtSnowboarding
Denim Dreams. The rugged workwear inspired, but the real style lies in the streets. First appearing at the Winter Olympics to critical acclaim, Burton finally released pants in the form of what most people wear outside of the mountain and it only made sense. The Jeans feature a fully taped GORE TEX 2L Performance Shell [...]

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The O’Neill Experience
Written By: ArtSnowboarding
Exclusive: Behind the scenes at the X-Games Something special from O’Neill this Winter, the brand will bring fans up close and personal with leading team rider and Winter X Games 2012 star athlete Sebastian Toutant later this month throughout his week at the X-Games. The entire all-access campaign will feature 200 photos and select videos [...]

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O’Neill Seb Toots Freedom Jacket
Written By: ArtSnowboarding
Wear the Experience. You can’t be Seb Toots but you could very well dress like him. This is the jacket that he will be rocking throughout the O’Neill Experience and as he defends his gold medal status at the forthcoming X-Games later this month. Co-designed by Seb himself, the O’Neill Seb Toots Freedom Jacket features [...]

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BKRW x Oakley Crowbar Goggle
Written By: ArtSnowboarding
Fresh for 2012 French magazine / cool-guy retailer BKRW have collaborated with Oakley to design a limited edition version of the Crowbar Goggles. Based on an original design for Frogskins, the goggles take on the theme of the chevron using a colorway reminiscent of the throwback days of snowboarding. Only 30 pairs were made available, [...]

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Burton Snowboards History Wall
Written By: ArtSnowboarding
They used to make guns here Burton Snowboards, being one of the main innovators and pioneers of snowboarding, has a rich history and heritage surrounding it as a company. Over the last 30+ years they have crafted the direction of snowboarding through their efforts in R&D and production, as well as through the development of [...]

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Nike Snowboarding Danny Kass Zoom DK 2012 Boot
Written By: ArtSnowboarding
DK Knows Boots Once again Nike Snowboarding hits hard with the 2012 version of team rider Danny Kass’ signature model, the Nike Zoom DK. Developed with Danny Kass using superior Nike R&D technology, the 2012 model features a premium compression molded synthetic leather wrapped phylon midsole with embedded zoom air in heel to keep your [...]

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adidas x VEIL Purple Swamphen Oscillate Warm Trail Runner
Written By: ArtSnowboarding
Warm & Stylish If you plan to run from the cold this Winter, then these would be the most stylish accessory to do so. adidas has teamed up with VEIL to produce a cold weather runner that features a color palette similar to that of the ancient bird, the Purple Swamphen, the Oscillate Warm Trail [...]

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O’Neill x Phillips The Bend Headphones
Written By: ArtSnowboarding
Deep Bass for Deep Impacts O’Neill has once again teamed up with Phillips to offer a range of action sport specific audio products. The Bend is the newest model in the range, serving up deep, dynamic bass and a super-tough construction that is built to resist the physical demands of even the toughest action sports [...]

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Nike Snowboarding – Winter 2011 Collection Lookbook
Written By: ArtSnowboarding
Good Looks Nike Snowboarding’s boot and outerwear lineup for the 11/12 snowboard season, put together in a lookbook format. Lots of gear for on and off the snow this season, modeled by the Nike Snowboard team. More pics and link after the jump. More images after the jump More images after the jump. Nike Snowboarding [...]

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686 x Scion SEMA Custom Snowboard Vehicle
Written By: ArtSnowboarding
Numeric 686 teamed up with Scion Racing and Spin Imaging to develop a snowboard themed vehicle celebrating the 20th anniversary of the 686 brand for the 2011 SEMA show. Each aspect of the build was directly inspired from a product or brand that’s progressively pushed snowboarding and skateboarding over the past 20 year history of [...]

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Signal Snowboards Every Third Thursday
Written By: ArtSnowboarding
Pimp My Slide Signal Snowboards is pushing the boundaries of board design with Every Third Thurday, a monthly web episode where new board concept and ideas are put together. Dave Lee and the crew at Signal prove that creativity has no limits, encorporating iPads, boomboxes, and whatever else they can think of into a board. [...]

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Remind Insoles
Written By: ArtSnowboarding
More cusion for the pushin’ Action sports are impact intensive, so any way of making things more comfortable for your feet is well apprecaited. Enter Remind Insoles, a new company on the scene that specializes in providing the proper protection and cushioning for your feet while looking good at the same time. Give your feet [...]

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Spy Optic x PUSH for The Seventh Letter Platoon Goggles
Written By: ArtSnowboarding
Stylish Optics Goggle manufacturer Spy Optic teamed up with artist PUSH of the Los Angeles-based The Seventh Letter to produce a stylish version of the brand’s Platoon Snow Goggle. The goggles feature 100% UV protected impact-resistant lenses and Spy’s patented anti-fogging venting system. The goggles are available through Spy Optic’s online store, and come with [...]

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O’Neill Explore Jones Insulator Jacket
Written By: ArtSnowboarding
Keeping you Hot on the Mountain and in the Streets. A mix of style and tech, O’Neill got together with artist Mike Ennen to design the graphics for big mountain snowboarder Jeremy Jones’ signature jacket, the O’Neill Explore Jones Insulator. The all over print designed by Ennen, is inspired by the Fairweather Mountain Range in [...]

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Kenu Highline iPhone Leash
Written By: ArtSnowboarding
Can’t Drop This. Highline is a custom-engineered iPhone and iPod leash that allows you to freely do what you normally do with your iPhone without the worry of dropping it in the most inopportune situtaions. With the Highline, you can completely avoid awkward social interactions with others riding the chair knowing that you can securely [...]

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Welcome to the new Forsnowboarding™
Written By: ArtSnowboarding
We’re back. After a brief hiatus, we’re back with a new look and new branding for the 2012 season. Although the site has changed, our focus is still to cover the best design coming out of the snowboard industry. We’re taking this week to get the word out, expect fresh coverage to begin October 10th! [...]

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Forsnowboarding™ x Nike Snowboarding Giveaway
Written By: ArtSnowboarding
Danny Don’t Know Nice Shirts! We’ve teamed up with Nike Snowboarding to kick off the relaunch of the new Forsnowboarding™ website. Follow us on our Twitter account for your chance to win a Danny Don’t Know Nike Snowboarding T-Shirt. First winner will be announced Wednesday night 11:59pm EST. Winner is Drew Matthews. Congratulations! We’re giving [...]

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Nike Snowboarding Danny Don’t Know Campaign
Written By: ArtSnowboarding
Danny Don’t Know Nike Snowboarding decided to revisit the classic Bo Knows ad campaign of the 90′s in order to lead everyone know that team rider Danny Kass is now on full boot and outerwear sponsorship with the Swoosh. Check out Danny’s new DK1 and the rest of the line at Nike Snowboarding.  

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Mike Giant for Burton Snowboards
Written By: ArtSnowboarding
Nice Lines Mike Giant has collaborated with burton snowboards this season, adding his classic line styling to the Bullet snowboard and the Spectre pipe glove. Check them out in full detail at More images after the jump.  

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WK Interact x Ride Snowboards Newport Jacket
Written By: ArtSnowboarding
WK Part of the line of products released by Ride Snowboards this season as a special artist collaboration with NY based artist WK Interact. The Newport jacket features the signature style of WK Interact. Look for it to be released alongside the DH2 board, and Westlake and Belltown pants this season.  

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Bon Hiver Freebase Binding System
Written By: ArtSnowboarding
Once and done. Some new binding tech is set to hit this Winter. Bon Hiver might be a new name to most, but they have spent a good deal of time developing what soon could be the quickest binding system on the mountain. Their Freebase system allows you to strap-in at the base of the [...]

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Lobster Snowboards
Written By: ArtSnowboarding
Rad Lobster. Lobster Snowboards is new on the scene, an independent board company created by Hallador and Eiki Helgason. With a focus on Jib and Park riding, the boards have a unique shape, some interesting tech behind them, and a branding all their own. Some shops have even banned some of their boards based on [...]

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A Bathing Ape x Mastermind Snowboard Jackets
Written By: ArtSnowboarding
Big in Japan. Japanese brands A Bathing Ape and Mastermind have collaborated this season to produce a GORE-TEX based snowboard jacket. Using the singature BAPE camouflage pattern throughout, the jacket features waterproof breathable GORE-TEX laminate. A release is set for this October at ISETAN Shinjuku in Japan. Don’t miss out. More images after the jump [...]

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Burton Chopper Star Wars Snowboard
Written By: ArtSnowboarding
Turn your kid into a snowboarding Jedi Kids get all the cool stuff these days. Burton Snowboards have collaborated with Lucasfilm Ltd. to drop some Star Wars themed Chopper kids boards this season. There are eight different top sheet graphics in this series that were inspired by the movies. Get’em up before the creepy old [...]

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Written By: ArtSnowboarding
Simple, Authentic, Fun. Jambox is a D.I.Y. snowboard collective based in Minnesota. With a profound love for art and design, they focus on producing short-runs of shirts, beanies and hoodies that are localy sourced and handcrafted in the Midwest. Every piece is unique and hand-numbered, so get them before they’re all gone. More images after [...]

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Burton Snowboards x Carhartt Work In Progress Collection
Written By: ArtSnowboarding
Built to Last Workwear brand Carhartt teamed up with Burton Snowboards to produce some extra tough outerwear this season. Given the hard working heritage of both brands, it was no surprise that both sides put in a good day’s work to bring out the best features and qualities in this collection. Constructed on Carhartt‘s most [...]

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Best Snowboard Brands on Twitter 2012
Written By: ArtSnowboarding
Follow We’ve updated our Twitter Snowboard Brand list for 2012 to include a more up to date listing of all the best snowboard brands on Twitter. Forsnowboarding 2012 Twitter Brand List If we’re missing any brands that you think should be included, hit us up.  

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Burton X adidas Originals Vulc Mid KZK
Written By: ArtSnowboarding
Slope Style Another Burton x adidas Originals collaboration in the pipe, by Japanese designer Kazuki Kuraishi. The Vulc Mid KZK in the chukka boot style that will keep you looking good off the slopes. Available in dark grey or brown from at Burton and adidas Originals shops. More looks after the jump. More images after [...]

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Laura Hadar / Nike Zoom Force 1
Written By: ArtSnowboarding
More salt please Long time Nike Snowboarding team rider Laura Hadar releases her new Nike Zoom Force 1 boot in a big way, with an official video launch. Trippy stuff brought to you by director Brad Kremer and put together by his new creative, design and production company, Tytan. The Women’s Zoom Force 1 boot is [...]

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Nike Snowboarding Vernon 3 In 1 Jacket / Vest
Written By: ArtSnowboarding
It’s like two jackets in one. Nike Snowboarding continues their dominance in the form and function game with the Vernon 3 In 1 Jacket / Vest. The perfect all-season jacket that is quick to adapt to any seasonal situation the elements might throw at it. Featuring Stormfit 10,000mm waterproof rating, fully seam sealed, a removable powder [...]

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The Powder Board Design Contest
Written By: ArtSnowboarding
Get Creative. We’ve covered the Powder & Rails videos on VBS.TV in the past, a great way to get an understanding of the history of the sport and familiar with the forefathers of style. Now Vice magazine is putting on a design contest with Burton to allow the public to come up with some Powder [...]

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Burton Snowboards x Red Wing Shoes
Written By: ArtSnowboarding
Let’s do work For more than 100 years, Red Wing Shoe Company has been crafting purpose-built work footwear for specific jobs. Modern craftsmen trust Red Wing to deliver premium quality work boots and shoes with the features, fit, and service required for their demanding jobs. It’s no suprise that this attention to detail and craftmanship has [...]

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Nike Snowboarding Presents: Shoe Shine Show
Written By: ArtSnowboarding
At the SIA – January 28th The show will feature art from Mark Dean Veca, Bigfoot, Stash, Jeff Proctor, Arbito, Casey Burns, Ben Tour, Corey Smith, Julian Smith, Matt Donahue, Emmanuelabor and Damion Triplett. Headlining the music portion of the show… DIPLO! Show is at the Summit Music Hall. Doors open 9pm. You would absolutely need [...]

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Arnette Announces New Snowboard Team
Written By: ArtSnowboarding
Bringing it back. Arnette is proud to announce it has added an elite snowboard team in support of the 2011 re-launch of its snow goggle program. Joining the family is the legendary Devun Walsh who will serve as Team Captain, along with young guns Zac Marben, Dustin Craven and Sage Kotsenburg rounding out the global squad. “With [...]

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Burton x Hudson’s Bay Company Custom Board
Written By: ArtSnowboarding
Canadian Heritage In a rather unusual move, not uncommon with collaborations these days, Burton Snowboards has teamed up with Canada’s oldest corporation, the Hudson’s Bay Company, to produce a limited edition version of the Custom. The board’s graphics are a direct translation of the signature HBC point blanket, which was introduced during the Canadian fur trade [...]

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Burton x Speck iPod Touch Cases
Written By: ArtSnowboarding
Get Fitted Burton has teamed up with Speck to create the Fitted x Burton limited edition collection of cases for the iPod touch 4th generation. The iPod cases feature patterns from the 2011 Burton outerwear collection. The patterns are printed on fabrics that are fused to Speck’s hard-shell Fitted protective case. The Fitted x Burton collection [...]

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Smolik’s Workshop Pop-Up Shop
Written By: ArtSnowboarding
Don’t Sleep. Toronto-based artist and snowboarder, Smolik, teamed up with various industry heavyweight brands to create a new retail experience. Called Smolik’s Workshop, it is a a three-month snowboard, lifestyle and gallery pop-up shop. The first of its kind for Barrie, Ontario. The creation of this space was motivated by the desire to give back and [...]

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Looking towards 2011
Written By: ArtSnowboarding
Forsnowboarding re-launched. We’re (finally) back! After a brief hiatus over the Summer, and a lot of work in the background, we’ve finally re-launched for the 2010/2011 season, and not a moment too soon. The snow is finally hitting and there’s plenty of cool shit going on, we’d just like to say what’s up to our loyal [...]

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Burton 2011 Website
Written By: ArtSnowboarding
20.11 Burton Snowboards never disappoints with their yearly website relaunches. This year is no exception and their site is full of all the gear and content that people expect. This year marks the launch of The Liftline.TV, an offshoot site that focuses on media and news related to Burton and it’s team. I’m sure all the [...]

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Stussy x Daylife – XXX Snowboard
Written By: ArtSnowboarding
Worldwide For their 30th anniversay, streetwear pioneers Stussy got together with Japanese snowboard brand Daylife to collaborate on a commemorative snowboard design. The board features all the design qualities you would come to expect from Stussy, along with an accompanying sleeve/bag to even out the set. The snowboard is available at all Stussy Japan chapter stores [...]

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Slope Style: Nike Air Moc AFE Sneakers
Written By: ArtSnowboarding
“It’s like house shoes only more technical” For when you’re off the hill: Part of the “Athletics Far East” Collection from the Nike Sportswear Design Studio in Japan, these ripstop nylon Winter camouflage sneakers are definitely head turners and not for the average, but for those that are down with tech and comfort, these just may [...]

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TransWorld Snowboarding+
Written By: ArtSnowboarding
TWSnow goes Digital with the iPad. Jumping onto new mediums is the way to go, and snowboard media is no exception. With that said, TransWorld Snowboarding+ is the newly released digital version of TransWorld Snowboarding magazine for the iPad. It’s a re-designed and enhanced version of the content from the mag that is fully interactive, [...]

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IDiom Soft Shell Jacket
Written By: ArtSnowboarding
High End We gave you a sneak peek last season, but now it’s finally on store shelves. Burton Snowboard’s sub-label IDiom has released a soft shell jacket as part of their 2010/11 soft-goods range. Minimal in appearance and practical for the streets, the jacket features a water-resistant shell with contrasting lining, available in pink or black. [...]

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686 Fall 2010 Preview
Written By: ArtSnowboarding
Lookbook 686 has released their lookbook for the current Fall 2010 season. Some nice looking pieces that range from light jackets and apparel, to bags and a range of sneakers that were collaborated with New Balance. More images after the jump, and check the video at 686 founder Mike’s Mash Up. Image source: 686

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Limited Edition DROP Artist Series Gloves & Goggles
Written By: ArtSnowboarding
DPI The 2010/11 season marks the third installment of the DROP Pure Inspiration (DPI) Series which is a tribute to creative individuals who inspire DROP through their artistic pursuits.  For this year’s exclusive DPI Series product offering, DROP has proudly teamed up with two world-class masters: Andy Jenkins and Bigfoot.  Featuring custom graphics on the frame and strap, both artists put their creative [...]

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Burton x adidas Originals Collection
Written By: ArtSnowboarding
From the Streets to the Slopes adidas Originals and Burton Snowboards announced the adidas Originals x Burton lifestyle collection, available for just one season starting in November, 2010. The new collection combines the aesthetics of the most iconic streetwear brand with the world’s leading snowboard brand, resulting in a limited edition line of men’s apparel and [...]

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686 x New Balance – Season Two
Written By: ArtSnowboarding
Everything you need on or off the mountain. For their special Times collection, snowboard outerwear brand 686 has once again collaborated with sneaker manufacturer New Balance on a footwear and boot collection. This time around there are more offerings, including two boots and three sneaker models that encompass fit, function and superior workmanship. The collection is [...]

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Oakley 2NINE75 Pro Frame Goggle
Written By: ArtSnowboarding
Remember the 90’s?. As we’ve seen in the past with the Oakley Frogskins, Oakley is keen on bringing back their vintage stylings. This time paying tribute to its roots with the “2NINE75″ Pro Frame Goggle. Get them before they’re gone (again). More images after the jump. Image source: Acquire

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Back This Fall
Written By: ArtSnowboarding
We’ll hit before the snow does We’re preparing our re-launch for the 2010/2011 season. Be sure to check back this Fall for all new daily content and product coverage relating to the art design side of the snowboard industry. If you have any suggestions for features or want to get in touch with us, definitely give [...]

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Nike Snowboarding Danny Kass Signature Boot
Written By: ArtSnowboarding
Return of the Kass Next season’s Nike Snowboarding lineup debuts their first signature model for none other than Danny Kass. The Danny Kass Signature Boot was designed with Danny and features artwork and branding by Mark Dean Veca. The boot has a more streamlined appearance and features ergonomic shell contruction, premium compression molded, synthetic leather wrapped [...]

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Oakley x Nokia N97 2010 Olympic Games Phone
Written By: ArtSnowboarding
Not Olympic gold, but close enough. Straight from the 2010 Olympic Games in Vancouver, Oakley put together some Olympic cheer in the form of a limited edition co-branded Nokia N97 mini for 200 of their sponsored athletes that made it to the games. The N97 was given a laser etched “Thunderbird” logo, specially designed for the [...]

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Forsnowboarding x Grafik Armor Snowboard Graphic Design Contest Winners
Written By: ArtSnowboarding
Congratulations! We had a tough time coming up with a winner for the Forsnowboarding x Grafik Armor Snowboard Graphic Design Contest. There were a lot of great entries submitted over the course of the contest from many talented people, but at the end of the day it was Zsolt Varga AKA Sekond who took home the [...]

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Kinetics x Columbia Faraday Jacket
Written By: ArtSnowboarding
Harajuku Stylin’ For the warmer weather out there this (upcoming) Spring, Columbia is putting out some exclusive jackets with Japanese label Kinetics. The Faraday Jacket features Columbia’s advanced Durable Water Repellant material, and comes in dark blue or purple with detailed multi-colored accents. Pick one up if you happen to be in Japan. Image source: Hypebeast

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Incase Nylon Backpack Collection
Written By: ArtSnowboarding
Go Incase! Let’s face it, one of the big parts of living the snowboard lifestyle is travelling around. Hopping on planes and spending more time waiting in the gate for a flight to board is something we’ve all done. The only difference now is that we’re lugging around a whole lot more gear. Incase has been [...]

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Shaun White x Oakley Holbrook Sunglasses
Written By: ArtSnowboarding
Future Classic from the mind of Shaun White Shaun White, Olympic Gold Medalist and veteran Oakley rider for over a decade, has collaborated with Oakley to create a new lifestyle sunglass called Holbrook™. With his brother Jesse as his creative director, Shaun worked with Oakley designers to crystallize his vision of classic American cool, and Holbrook [...]

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Gentemstick Snowboards
Written By: ArtSnowboarding
Handcrafted Something we don’t see very often in this sport are innovative designs that stray a bit from the norm. Japanese designer Taro Tamai has been designing hand-made boards for over a decade. An answer to the homogenization of board shapes that happened as snowboarding gained mainstream appeal. Tamai’s goal is no less than to “perfectly blend [...]

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