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Solutions Series, Part 5: Taking Action
Written By: Patagonia

By Annie Leonard


In my last essay, I talked about an updated vision of environmental changemaking, one that recognizes that many businesses are potential allies in the transformation to a responsible sustainable economy. Not all businesses, mind you, but a good number really do want clean energy, safe products, and decently paid workers. This time, we’ll talk about what we can all do to scale up these kinds of solutions, whether we work within a business or we use its products and services.

When I talk to all kinds of people working to make today’s companies more sustainable, often they’re focused on getting the public to change their shopping habits. If people refuse to buy toxic junk, the thinking goes, companies won’t make it anymore. The theory here is that consumers control the manufacturers and we can change business-as-usual just by shopping differently because companies are just making what people demand.

Baloney. What mom is demanding her kids’ pajamas be pre-treated with neurotoxic flame retardants? Who’s asking for sunscreen with carcinogens? Before Apple spent billions advertising iPhones, who felt the need to buy a new phone every six months? Are any of these production decisions really driven by consumer demand? The real drivers behind toxic-containing or unsustainable production are out-of-date regulations and skewed economic rules that make it cheaper and more profitable—and thus more attractive in the short term—to make unhealthy and unsustainable stuff.

Of course, to truly ensure that businesses are a source of solutions rather than pollution, we need to engage not just businesses but government legislators and regulators too. They are the ones able to change today’s rules which support unsustainable products, level the playing field and open the floodgates for sustainable innovation in businesses. In my next set of essays, I’ll share some thoughts and action ideas to make our government step up and support a responsible, healthy and fair economy, but for now, let’s get back to building solutions in businesses.

Whether you work in a business, or just use its services and products, there are many ways to help advance solutions.

Making change from within a business:

  • Walk the talk. Make sure your operations are powered by renewable energy, your buildings use green materials, your workers are paid a living wage, and the goods or services you sell are safe, sustainable, healthy and easy to upgrade, repair and recycle or compost at the end of their lives. Then look at your supply chain. Where do your raw materials come from? Are the workers and communities at the source treated fairly? If not, figure out how to change things.
  • Do your homework. It may be a challenge to figure out if your business or suppliers are on the path to sustainability. Don’t worry—there are lots of resources available to help you grade your efforts and raise the bar. The Healthy Buildings Network will help you make the best decisions about your operations and facilities. The Biz-NGO Working Group will help you find substitutes for hazardous chemicals and products. The Sustainable Apparel Coalition is made up of hundreds of clothing companies working to better understand and lessen the impacts of their supply chains.
  • Join the movement for solutions. Just as in citizen movements, the voices of business advocates for sustainability are louder when joined together. Join the American Sustainable Business Council, a national partnership representing thousands of businesses whose leaders want a better future. Likewise, bow out of business associations, like the U.S. Chamber of Commerce or the American Legislative Exchange Council, that are obstructing the solutions to the climate crisis, inequality and other problems.  

Making change from outside a business:

What about the other side of the cash register? Customers can promote solutions in businesses with a carrot or a stick. Which is most effective depends largely on the businesses—some respond to carrots, others to sticks. Take the approach most likely to bring the most change.

  • The carrot: We should reward enterprises that are environmental and social leaders not only with our business but also our recognition. Whether it’s a restaurant, hotel, clothing company or any business, sending a tweet, email or letter thanking them for reducing energy use, eliminating excess packaging, replacing toxic chemicals or paying workers fairly will help the company leaders see that their policies are appreciated and good for business. Some folks who want to reinforce good corporate behavior are joining forces to amplify their impact. Check out Carrotmob, which mobilizes people to support businesses implementing something the members care about, like switching to renewable energy. Just be careful: A lot of companies announce green initiatives but don’t follow through on them. Don’t be fooled by greenwashing. (See to learn more.)
  • The stick: Sometimes companies don’t respond to polite requests, customer calls for greener products or even scientific evidence of the harm their products or operations cause. Then we have to get tough. Many activist organizations today are skilled at market campaigns that push businesses to improve practices right away, even while working for government to pass legislation requiring the change. Rainforest Action Network campaigns get companies to protect forests and use clean energy. Safe Markets is a coalition of environmental and health groups that work to shift businesses away from hazardous chemicals and towards safer ones. Corporate Accountability International campaigns to pressure corporations on a range of issues, from selling tobacco to privatizing public water systems.

Too many modern corporations see their responsibility as limited to returning the highest possible profits to their shareholders. And too many of their customers feel like there is nothing they can do to influence corporate behavior except change how we shop. Both views are short-sighted. What we need are corporate leaders who will use their resources to seek solutions to the problems plaguing the planet, and citizens who will come together to not only condemn bad-actor companies but also recognize the ones who are doing the right thing while working together to change the rules so that the most sustainable and fairer options become the new business-as-usual.

Annie Leonard is the founder of the The Story of Stuff Project and the new executive director of Greenpeace USA. She has dedicated nearly two decades of her life to investigating and reporting on environmental health and justice issues. Her podcast, The Good Stuff, features interviews with inspiring activists, entrepreneurs, scientists and others who’ve succeeded in making change.

Read the entire Solutions series:
Solutions Series, Part 1: Babies in the River
Solutions Series, Part 2: Solutions in Our Communities
Solutions Series, Part 3: Dive In
Solutions Series, Part 4: Solutions in Business
Solutions Series, Part 5: Taking Action
Solutions Series, Part 6: coming soon


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Thai Boxing
Written By: Patagonia

By Sean Villanueva O’Driscoll


“Climb it for me!” he yelled as I walked out of the hospital room.

I gladly would if I could, I thought to myself, but this one might just be too hard. I can’t make any promises.

A few days earlier, after a nice enjoyable day of climbing, we were heading back to my friend Sasha’s house to cook up some grub. He was on his motorbike, I was driving his van. Life was sweet. In a split second everything changed. An old man came out from a side road and didn’t see the motorbike coming.

We had some good adventures lined up for the week, but now Sasha was going to spend the next few months without the use of his arms and left leg. Despite this huge setback it was inspiring to see his conviction to fight his way back to good health—a true warrior.

While he sat in a hospital bed, I was going back for a Thai Boxing match in which I had been knocked out the day before.

Above: Ready? Fight! Sean goes toe-to-stone with Thai Boxing. All photos: Colette McInerney

The notorious offwidth Thai Boxing in Buet, near Chamonix, looks easy enough from the ground. It’s such an obvious feature: a wide, slanting, slightly overhanging crack, too wide to jam a fist but not wide enough to get your hips in and climb it as a squeeze chimney. Offwidth climbing requires a specific arsenal of techniques and its own type of physical effort. Thai Boxing is considered to be one of the hardest offwidths in Europe.

The first time I tried it I couldn’t move my body upward no matter how hard I tried. I was slammed into the ropes, knocked to the canvas. I returned to the ground without even reaching the anchor, my ego crushed. I love these sorts of setbacks. They’re humbling; they put me right back to square one; they expand my reference point; they force me to open up, to be a beginner again. Even my climbing partner for the day and good friend, Mason Earl, who has a good bit more offwidth experience than I do—and from whom, in the past, I had already learned an awful lot about offwidth climbing—even he received a proper beating on his first go.






The route was first climbed by American offwidth specialist Craig Lueben, inventor of the Big Bro expanding chock cube for protecting wide cracks. He rated it 5.12c (French 7b+). Then it was repeated by strong British climber Stevie Haston who says he finds it harder than the bolted 8a on the same crag.

A few years later, some French locals, who thought it had never been climbed, bolted it, and a French grade up to 8b+ (5.14a) was mentioned. “I can only imagine the insane gastoning that must be going on,” Craig Lueben stated in an interview. It’s hard to speak Chinese when you don’t know any Chinese words.

In 2010, offwidth maestros Pete Whittaker and Tom Randall repeated the route on gear, and chopped the bolts bringing it back to its original grandeur. They say it might be harder than the reference route, Belly Full of Bad Berries (5.13a), in Indian Creek. Numbers are only numbers.

Eighteen-year-old French sport climber Enzo Oddo did an impressive ascent of the route in 2013, climbing it on his second go! Well, this is coming from a kid who climbed Biographie (9a+) when he was 15. But offwidth climbing is so different from sport climbing, this just shows how well rounded he is. On his first try, he quickly noticed that he wasn’t wearing the right shoes for this sort of jamming. So he lowered down, got straight back on with a different pair of shoes, and sent!

When I returned for my rematch, I was willing to learn but prepared to accept another beating. The first few attempts I didn’t feel much. I wasn’t making any progress and my whole body felt like jelly. Then I thought of my pal who was suffering in pain. He had a bad reaction to the medication and could no longer take any morphine.

What a total shit situation! In a split second it could happen to any of us. These sorts of misfortunes really make me realize how fortunate we are to be in good health, and the importance of enjoying every moment and to love life.




So I gave Thai Boxing one last try. Dodgy double fists, insecure chicken wings, and assertive knee scums slowly saw me moving upwards. There were a few moments I felt I was slipping out, but with encouragement from my good friend Mike who was belaying me, my mind stayed strong and did not let go. The impassable section of rock became a challenge to find solutions. I took my time, measuring my effort and keeping my mind open. It was a half-an-hour battle but I managed to get to the top! As I clipped the anchor I felt both nauseous and happy. What an awesome route!

I wish my friend strength, courage and a speedy and full recovery!


Sean Villanueva O’Driscoll believes he didn’t choose to climb, climbing chose him. His first expedition to Patagonia was a turning point in his life because he felt utterly connected with the forces of nature and the adventure of just being alive. Climbing teaches Sean to live life to the fullest and that he can do whatever he wants if he puts his mind to it. 

For more, check out some of our previous posts featuring Sean: Jungle JammingGreenland Vertical SailingBaffin Island and Patagonia.

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Patagonia’s Plastic Packaging – A study on the challenges of garment delivery
Written By: Patagonia

By Nellie Cohen & Elissa Loughman


Patagonia’s finished goods factories package each individual product we make in a polybag. Some of our direct customers (people who order from our catalog or have expressed disappointment in the amount of waste generated by polybags. This customer feedback inspired us to investigate ways to reduce the amount of plastic waste generated from Patagonia’s product packaging.

Editor’s note: The tone of today’s post is a bit formal due to its origins as an internal case study. It’s a good look into the workings of our company and the challenging decisions we’re faced with as we try to balance customer satisfaction with environmental impact.

In order to evaluate how Patagonia can reduce plastic in our supply chain we conducted several tests at our Distribution Center (DC) and surveyed our customers. Through this study, we determined that polybags are critical to insuring that garments stay clean from the finished goods factory through the DC. If we eliminated the use of polybags, garments would be damaged, resulting in both financial and environmental costs. Energy, water and resources are used to make each product and we want them to be worn. A damaged product that is unwearable has a far greater environmental cost than manufacturing a polybag.

We invite you to read on to see our progress in examining this area of our distribution process and how we’re working through potential ways to lessen our impact going forward, while making sure our products reach you undamaged.

Above: A look inside the Patagonia DC in Reno, Nevada. Products are picked in the warehouse, sent to packing stations and then to outbound mail via conveyor belts. This system allows us to ship packages with the greatest efficiency, especially during busy periods like sales and holidays. All photos: Nellie Cohen



Each Patagonia product we sell is packaged in a polybag at the finished goods factory and arrives at our DC in cartons. The boxes that arrive from the factories are often broken, torn, or open upon arrival. This exposes finished products to dirt, moisture and damage.

The polybag protects the product from becoming dirty or damaged at the factory, during transit to the DC and while the product is stored, processed and packed at the DC. Additionally, the polybags keep stored products clean in the wholesale and retail environments.

It is essential for the product to remain protected in each of these supply chain steps. Currently, Patagonia does not have specific requirements for the size and type of polybags used by our finished goods factories and the polybags in use do not contain recycled content. Despite the functionality of polybags, they are perceived as waste by many customers and employees.


Shipping journeys can be perilous.


Polybags protect our products even if the box is damaged in transit.



Summary of Objectives & Results

Objective: Determine if it is possible to completely eliminate the use of polybags without incurring damage to products that would make them unsellable.

Result: Products were damaged when they were run through the shipping system in Reno without a polybag. In our experiments, about 30% of garments that went through the system without polybags were damaged beyond the point of being sellable. This indicated that it is not possible to process products in the Reno DC without polybags.


Test: We ran 40 unbagged, tied products through the Reno picking system in order to measure the damage incurred. All of the products were returns from the retail stores in pristine condition with hang tags attached. We folded and tied each of the 40 products with paper ribbon and placed the pick labels on both the product and the hang tag to determine where it was most effective.


Taking the ride.


17 of 40 products (42.5%) fell out of the tie by the time they arrived at the packing station.


12 of 40 products (30%) showed visible signs of damage and dirt by the time they reached the packing station.


We also found the placement of the pick label to be a challenge. We placed the pick labels on both the product and the hang tag to determine where it was most effective. The pick label did not stick to 12 of the 40 materials. In a real product order, the pick label cannot be placed on the hang tag because it will cover up the bar code for the product that must also be scanned in the outbound product packing process.



Objective: Determine if paper mailers are effective shipping containers in order to eliminate the use of plastic mailers.

Our current plastic mailers are made of 40% post-consumer waste (PCW) content and were down-gauged from 3.5 to 2.5 millimeters which reduced our plastic use by 30%. Our mailer bags are recyclable, but usually must be taken to specific receptacles for plastic film recycling, such as those located in grocery stores.

Result: Both brands of paper mailers we tried suffered considerable damage prior to leaving Reno. Damage included separated seams and tearing, and mailing labels peeled off several orders.


Test: In an effort to find a way to eliminate plastic in our mailing containers we selected two brands of paper mailers to test. 


Both options were 100% paper, did not contain any plastic or fiberglass inner structure, were lightweight to minimize shipping costs and would be completely recyclable in common curbside recycling systems.


We used three sizes of each brand in our tests. We documented the journey of the paper mailers through the Reno system from packing station to their exit and respective mail carriers.


We encountered problems with these bags before they left the DC.


A hole like this could soil an unbagged garment during shipping. 



Objective: Determine if it is possible for the Reno DC to remove polybags before shipping customer orders without damaging products. This will enable Patagonia to retain and recycle more plastic bags.

Result: It is possible to remove polybags before shipping customer orders, but it takes time to remove each polybag. When we extrapolated this time across an entire calendar year we estimated that it will take an additional 5,555 hours of work per year in labor to unbag every product we send.


Removing the bag and refolding the garment at the shipping station.



Objective: Survey our customers to determine if they prefer to receive products in polybags or if they prefer to receive products that aren’t packaged in polybags.

Result: Only 22% of our customers viewed our packaging as environmentally friendly, we did however, see a 14% increase in customer satisfaction when we used paper mailers and removed polybags. The general trends that emerged from both surveys were (1) our current packaging is very effective with 99% of garments arriving in perfect condition (2) people try to recycle or reuse our packaging (3) customers are unclear if the packaging is recyclable and (4) they want to recycle our packaging.





Objective: Quantify the amount of additional polybags that can be recycled if products are shipped to customers without polybags.

Result: An estimated 50,000 pounds of plastic can be retained in Reno each year. If we are able to decrease the size of our polybags (see next Objective), the quantity of plastic will decrease.





Objective: Investigate how Patagonia can reduce the amount of plastic it currently uses in packaging products.

Result: Folding products into smaller shapes would enable us to reduce the size of the polybag required for each product. Initial work shows that this can result in nearly a 50% reduction in plastic weight on a per product level.






As you can see, there are several ways we might reduce plastic waste within our system in the future. We're currently looking into the feasibility of implementing these recommendations, and we're always searching for new alternatives. We know some companies out there have found solutions that work for their unique distribution systems, all with varying sizes and complexities—prAna being a good example—and we’re also looking to learn from them. We’ll keep you posted on our progress. 

1. Continue to use polybags at the factory level. We found that polybags are an effective barrier to damage that can occur during shipping and while going through the Reno picking system. A damaged product that is unwearable has a far greater environmental cost than manufacturing a polybag.

2. Reduce the size of polybags used. Many of our products are packaged in polybags that are far larger than the product. We recommend implementing packaging and folding guidelines at the finished goods factory level that require a reduction in the size of polybags.

3. Do not use paper mailers. We found that the two types of paper mailers we tested were barely strong enough to survive the journey through the DC. We expect that they will not consistently reach customers unharmed.

4. Continue to recycle all polybags collected in the DC. Baling the polybags that are collected in Reno is key to minimizing the waste we produce.

5. Educate our customers. The survey responses inspired an unexpected recommendation which is to provide our customers with more information about how to recycle their packaging.

6. Source recycled polybags. By using recycled polybags we can reduce the amount of virgin petroleum we use in our packaging. We have started investigating the potential to source recycled polybags.

7. Increase polybag recycling at wholesale dealers. We have a tremendous opportunity to reduce the amount of plastic that ends up as waste by working with our wholesale dealers to ensure that polybags are recycled.



Nice study, but how do I recycle the polybag that protected my Patagonia fleece?

Customers who don't have curbside options for recycling polybags are welcome to do the following.

1. Mail them back to us for recycling:

Patagonia Service Center
ATTN: Common Threads Recycling Program
8550 White Fir Street
Reno, NV 89523-8939

2. Drop them off at the Patagonia Retail Store nearest you—ideally, while you're running other errands, to reduce environmental impact.

Both of these options apply to Patagonia garment recycling as well.

3. Many grocery stores take back plastic bags and the bags we use can be recycled in a grocery store recycling stream. Follow this link and enter your zip code to find a plastic bag recycling location near you.    


Thanks to everyone at the DC for accommodating us while we performed these tests. 


Nellie Cohen is Product Responsibility Analyst and Elissa Loughman is Manager of Product Responsibility for Patagonia. They work on special projects related to Corporate Responsibility and Environmental Assessment


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Stepping from Sand to Pavement – San Sebastián Surfilm Festibal 2014
Written By: Patagonia

By Tom Doidge-Harrison


Travel in all its various guises is at the heart of surfing, so it was appropriate that there was a little of it involved for most of the people—Patagonia or otherwise—at this year’s Surfilm Festibal in San Sebastián, Spain.

They say that change is good and that exploring new places nourishes the soul, but Nora, my three-year-old daughter wasn’t letting on if it did. Changing time zones with a small child is a test of a parent’s reserves of patience. From her perspective, though, once we were in country and with day time operations revolving around Patagonia’s San Sebastián surf store—a casual glance away from the acres of white sand that make up La Playa de Zuriola—she’d died and gone to bucket and spade excavation heaven. Happy child, happy parents, happy days.

[The author chats with Otto Flores after a morning surf, just out the door from Patagonia San Sebastián. Later, customers were invited to make their own handplanes with the tools in the foreground. Photo: Mat. Turries /]

City beaches are amazing things and I’ve never really gotten used to them. San Sebastián has two, although from a surfer’s perspective, only one of them really counts. It also clearly counts for the ten thousand odd people that flocked to its softly sloping sands and cooling mid-morning sea breezes each day—Ipanema without the highrise, or the close-outs for that matter. A mere glimpse of the old familiar solitude was possible, even in this metropolis.

There was a small pulse in the interval during our stay and I levered myself out of the bed at 6 a.m. in the half-light and crept to the seawall. Not a soul in the water, just a single prospector leashing up on the sand and head-high lefts running fast and crisp into the rip at the east end of the beach. One was all I needed, which was lucky because each minute brought another head to the line-up. It is odd how both extreme solitude and the opposite, found here, can make you feel a little lost. Lost in space or lost in numbers—or maybe the opposite, depending on how your day is going.


Tom_photo 1
Zuriola, looking west. Photo: Tom Doidge-Harrison


Zuriola, looking east. Photo: Mat. Turries /


Tom_photo 3
Headed home with Léa Brassy. Photo: Tom Doidge-Harrison

Something to make you feel found, though, are familiar smiling faces and one of the real pleasures of making it down to the Basque Country was, for me, in the spreading of social wings. As a Patagonia ambassador living in Ireland I sometimes feel that I operate in some form of a vacuum. So it was a joy to meet some of the other faces that peer out from the website.

Léa Brassy appeared from the fog of bodies in the arrivals hall at Biarritz airport and packed us into her perfect little camper van. Casually getting to know each other as we buzzed south for the border, we realised we had unknowingly spent a summer surfing the same waves 13 years before in what is now my hometown. Somehow it didn’t feel that surprising!

Like us, Patch Wilson descended from the north, Kepa Acero from a couple of headlands along the coast. But the real miles were put in by Otto Flores whose Caribbean homeland lies well beyond the horizon. Other key players hopped down from the Alps and a handful crossed a continent and an ocean. A warm gathering of familiar names, if less than familiar faces, mixed and expertly blended by locals Arantxa, Gaizka and Sancho in a pool of old city streets, pinchos and Atlantic ‘olitas.


Léa Brassy introduces her film Catch It. Photo: @simplevoyage


Kepa Acero. Photo: Mat. Turries /


Alain Riou, Laurent Pujol and Patch Wilson during a training session for Patagonia's PSI Vest. Photo: ©Marc Gassó


Gonz_Talking inflation
Tom Doidge-Harrison and Patagonia's global surf director Jason McCaffrey talk about the PSI Vest. Photo: ©Marc Gassó

Presentation for Patagonia's new Yulex Wetsuits that are made from plant-based materials. Photo: Mat. Turries /


With all that going on, it was sometimes easy to forget what the main event really was: surfing and the issues surrounding it, on film, in the delicious velvety cool of a gracefully aging auditorium. From soft focus, close cropped, slow motion grace, to high energy mountains of water. Arctic to Equator. Novice to expert. Indignant to indulgent. The full spectrum laid out for all comers—a veritable marathon of input, yet to be distilled.

Being no expert at or on this stream of documentary, I had to revert to instinct and braille my way through. And, amusingly, where worlds collide there is often the odd spark, not in a bad way, just gentle reminders that we were stepping from the sand to the pavement. A polite gesture from the manicured host to the salty visitor indicating that steps are for stepping on, not sitting on! And damn, these people look clean. I wish I’d remembered to get those new shoes before coming down here…


San Sebastián street view. Photo: Mat. Turries /
Crowd waits to enter the theater. Photo: ©Marc Gassó
Photo: ©Marc Gassó


Photo: ©Marc Gassó
Yulex wetsuit display inside the theater. Photo: ©Marc Gassó


Kepa Acero looks on. Photo: ©Marc Gassó


Fesitval trailer video from Surfilmfestibal


Festival recap video from NORDICSURFERSMAG.SE


Kepa Acero's film My Best Surf Session Ever was shown at the festival.


Thundercloud from onepalmMEDIA was another film shown at the festival.


That’s it. That’s why it is fun to get away. To look, listen and maybe learn. Absorb by osmosis and come away with a little more than you left home with. To be inspired, even if it is by something as simple as the wet footprints left by a surfer padding home on the still warm flagstones of a city street well after sunset.

Big thanks to Gabe and Lauren Davies and the rest of the Patagonia boys and girls for making a great event a memorable one.


Tom Doidge-Harrison lives on the western shores of Ireland, where he shares a small cottage with his family, charges barrels and shapes custom sleds for County Clare’s magical string of coldwater slabs.


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My Best Surf Session
Written By: Patagonia

By Laurel Winterborne

Cheering friends on

Head-high peaks stacked in perfect rows, warm clear water, and glassy surface conditions were not the reasons for the best surf session of my life. Sometimes it’s about more than that. If you were asked to describe your most memorable surf session, what would you say? Would you scroll through your memories of surf trips to the South Pacific, or an epic day at your home break with no one out except you and the dolphins? That’s what would have come to mind before my experience with the athletes from the High Fives Foundation.

While surfing with this crew of hilarious, inspiring, adventurous folks, I found new meaning to surfing and, more importantly, the contagious element of positivity. The High Fives Foundation is a non-profit group, based in Truckee, California, that supports the recovery of severely injured athletes and helps get them into adaptive sports. I was lucky enough to join the group on a surf trip to San Onofre, California. This is where the adventure began and my life changed. It’s a beautiful thing when something that you love and are passionate about opens your eyes a little wider and forces you to reevaluate your perspective.

[Above: Cheering on friends. All photos: Trevor Clark]

Being in the ocean, feeling the cool saltwater on your skin, the waves tumbling over your board and body, the rush of water under you, propelling you forward as you glide down the face—there’s nothing like surfing. This is where we find our flow and something magical happens. Sharing the experience and connection with this amazing crew of guys (and girl, Taylor Fiddymont) filled my soul. Their eyes lit up with excitement and the connection between the athlete, the board and the water was immediate.

Almost all of the High Fives crew had experienced some sort of traumatic injury that left them paralyzed or with little lower body strength. Most had never surfed before, but all of them were incredibly psyched. Despite their injuries they caught more waves than most of the people in the water, had the best attitude, and had more fun than anyone else. Their positivity was contagious and my experience riding waves with them was unlike any surf session I’ve ever had.


Getting ready
Getting ready. Photos: Trevor Clark 


Taylor fist bump
Taylor gets a fist bump.


Landon ready for takeoff
Landon ready for takeoff. 


Board header on entry
Just getting out is half the fun.


Imagine sitting on a 10-foot wave ski with shorebreak pounding on the beach. Your board gets flipped at least once or twice, and you take a couple board headers before getting buckled into the seat and paddling furiously past the pounding inside waves. It’s your first time surfing. In fact, you’ve never even been in the ocean. Your athleticism and survival instincts are all you have as you paddle as fast as you can to make it over a set wave that looks like it might crash right on top of you.

Once you make it through the surf, you sit, looking at your buddies next to you with huge smiles on their faces. You see some peaks lining up in the distance and turn around to paddle your ass off. As the swell rolls underneath, the surge of energy takes you in one swift motion and you feel the power of the wave connect with the board as you glide down the face. “Wooohoooo!” The adrenaline pumps and your cheeks hurt from the huge smile that’s stretching from ear to ear smile. As the wave tails off you take a deep sigh, turn and paddle back out, your friends offering high fives as you paddle by.


Roy here comes a set
Roy spots a set wave. Photos: Trevor Clark


Roy surfing
Roy draws a good line. 


Landon charging
Landon drops in. 


Taylor coming in after shredding
Taylor full of stoke. 


Sunset departure
Still time for a few more. 


What's a good surf story without some wipeouts? Video: Shreddy Times


I think back to all the frustrating surf sessions in my life where the waves were too crowded, or I missed a peeling left or fell on the perfect wave. I think about all the times I’ve heard people argue, slap the water with anger and paddle furiously around with an irritated look on their face. What excuses do we have to act so immature and irrationally? The High Fives crew got hammered by six-foot sets. They were thrown off their boards into the churning ocean. Rip currents pulled against them as they frantically paddled, yet the smiles never left their faces.

Best surf session ever.


Laurel Winterborne is a freelance writer and producer at Trevor Clark Photography, and a former Patagonia Pro Sales employee. "When I felt myself becoming too comfortable in my office chair, knowing exactly where my path would lead me in 30 years, I decided to shake it up, take a leap and see where I landed." You can read Laurel's previous posts on The Cleanest Line here.  


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Dirtbag Diaries Podcast: Widge
Written By: Patagonia

By Fitz & Becca Cahall


“It’s like you’re scared to move forward—you just need something to give you a little nudge,” says Jonah Manning. “You can call it support, but, really it’s just like a little bit of a shove forward. And I’ll never forget it, because Widge was certainly that for me.”

Today we bring you the story of Widge, the ultimate adventure partner. Sometimes when that metaphorical door of adventure opens, you need someone to walk through by your side.


Listen to "Widge" by The Dirtbag Diaries on Soundcloud.

Visit for links to past episodes, featured music and to pledge your support. You can subscribe to the podcast via iTunes, RSS, SoundCloud and Stitcher, or connect with the Dirtbag Diaries community on Facebook and Twitter. The Dirtbag Diaries is a Duct Tape Then Beer production.

[Graphic by Walker Cahall]


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My New Travel Companion
Written By: Patagonia

By Lydia Zamorano


I've found my favorite yoga and bodywork prop. Not only is it made of wood, but it's perfectly portable, fits into the side of any backpack or duffel bag, and takes up next to no space in a van.

It works kind of like other massage canes would (but it's not plastic, is way cheaper, and you can make it yourself), and a bit like a foam roller (but it's not foam and I lie on it instead of roll on it). I use it to apply deep pressure to sticky, stuck and tight places in my body. It's also great for supporting the spine or joints in different yoga positions, like a mini yoga block. Once the hips are quite open, it also gives just enough height to become a support for sitting meditation—placed just behind the sitting bones.

[Above: Mid-back (rhomboid) release. All photos Lydia Zamorano Collection]

It costs less than $10 to make. I just get wooden doweling, cut it to about three feet long, router the edges, sand it, and apply a good stain or clear coat if i want it to be smoother.

Lots of yoga props these days are expensive, cumbersome and contain polyvinyl chloride (PVC). Although people are catching on to how gross PVC is, it's still around. PVC contains all sorts of nastiness like lead and phthalates. Phthalates (sometimes added to make the plastic more flexible) are linked to liver and kidney disease. PVC is also carcinogenic to make, and hard to recycle. It pollutes air and water when disposed of, and it's double as nasty when it's incinerated and released into the air—not to mention if it sets on fire it becomes hydrochloric acid.

I'm not the first one to be pleased with the versatility and simplicity of a wooden stick for self massage. Similar tools have been used for hundreds of years in China (traditional chinese medicine uses bamboo) and Mongolia to open up the body. In ancient Mongolia, there were warriors known as the "purified bodies," who would work into their muscles (and those of their horses) with a specially shaped tool made of bone, ivory or wood called a Ka. It was like a deep-tissue massage, which is pretty much how I use the wooden dowel.

So, I love this prop. It's simple and portable and friendly. I often organize a whole home practice around it. I use it in my restorative classes. And I always pack it in my bag when we hit the road. Here's how you can integrate it into your practice as a pressurizing tool to open and rehydrate tight muscles and connective tissue.


Dowel Workshop wtih Lydia

Do: Find your trigger points and stay for 90 seconds or more. Work up to three minutes.

Don't: Use too much pressure. It immobilizes the tissue and puts the body into protective mode.

Do: Wait till you feel softening, releasing and increased liquidity (gel to liquid).

Don't: Go to the place where your jaw, diaphragm or bum muscles tighten. Approximate pressure should be like sinking hands into clay. Put a blanket over the dowel if you need to.


Opening the feet (plantar fascia). Use the dowel up the arches of the feet.


Calf and achilles release. Use the dowel from the back of the knee joint to the top of the achilles.


Hamstring opener (lean side to side). Use the dowel just in front of the sitting bones, to the base of the hamstrings. (Seven months pregnant in these images!)


Lateral leg (iliotibial) release. Use the dowel from the top of the lateral thigh to just above the knee joint.


Inner thigh (adductor) release with block and bolster. Use the dowel from the upper inner thigh to just above the knee joint. Can be done without block or bolster too.


Front of thigh (quadriceps) release with block and bolster. Use the dowel from the top of the thigh to just above the knee joint. Can be done without block or bolster too.


Bum and outer hip (gluteus) release. Use the dowel about mid sacrum and roll your legs into windshield wipers.


Erector spinae release. Place dowel on the side of the spine and roll up and down on it in sequential order.


Mid thoracic release. Place dowel at mid rib cage and open arms overhead with bent elbows.


Mid-back (rhomboid) release. Place dowel in between shoulder blade and spine. Hug your outer shoulders.


Outer upper arm (deltoid) release. Place dowel on upper arm below shoulder head. Lean the weight of your skull onto your arm.


Armpit freedom (pectoral release). Place dowel about one inch below your outer collarbone. You’ll find a tender spot that will form a depression when you lean your weight onto the dowel. Pull your elbow out to the side.


Upper neck and skull release (occipital muscles). Hold dowel with both hands and place it under the base of your skull and upper neck. Roll your head side to side gently.


Trotters 2_2 

Lydia Zamorano is a dedicated and joyous yogi from Alberta, Canada. She has been sharing yoga for the past 12 years and has over 1,200 hours of advanced teacher training. After co-owning a studio for four years, she now puts her energy into organizing workshops and retreats. Lydia and her husband, Sonnie, recently welcomed their first child into the world. Photo: Sonnie Trotter

This post originally appeared on Yoga With Lydia. For more on yoga and travel, check out Lydia's previous Cleanest Line post, "Van Yoga."  


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Why Bike to Work?
Written By: Patagonia

By Gavin Back, video by Tyler Keck

Every year, Patagonia employees actively celebrate our own version of Bike to Work Week a few weeks after the national event. The Reno distribution center has a dedicated core of riders who regularly choose to cycle to work instead of burning gas. To kick off the 2014 Bike to Work Week festivities, we have a prepared a short video to acknowledge some of those regular riders, learn a little about why we prefer to cycle and inspire more people to get out of their cars and onto their bikes. Join us.

For more inspiration, check out our recap from last year's Bike to Work Week and our previous cycling posts.

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Major Environmental Victory in Chile!
Written By: Patagonia


“Chile’s Committee of Ministers – the country’s highest administrative authority – has cancelled the environmental permits for the five-dam hydropower project, HidroAysén, effectively stopping the scheme that threatened the Baker and Pascua Rivers in Patagonia.” –Emily Jovais, International Rivers

This is an issue we've been involved with since 2007 and we couldn't be more thrilled. Check out International Rivers' blog for more on today's announcement. Congratulations to everyone who has worked hard on this victory, especially the Chilean people. The Baker and Pascua Rivers are running free!

[Above: May 19, 2011, Patagonia Headquarters, Ventura, California. In Chile and other Spanish-speaking countries they call it a cacerolazo – a stew-pot protest. Watch the video. Photo: Tim Davis]

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The Lost Dory – Traveling in Baja with my dad and his handmade boat
Written By: Patagonia

By Joe Curren


When I think of my dad, I think of roughing it in Baja and traveling up and down the peninsula in a rickety old VW Bug. For three straight years, between the ages of 13-15, my dad would pick me up in Santa Barbara and we’d make the 1,000-mile drive south to Cabo on Highway 1. We spent six weeks in summer and two weeks in winter mostly staying at my dad’s place on the East Cape, but we also camped, surfed, fished and dove along the way, and always with his handmade foam and fiberglass dory.

The trips are some of the best memories I have of my dad while growing up. Yes, we did rough it, but a bit of hardening was good for me. Traveling in Baja is a rite of passage for the Southern California surfer and getting dirty comes with the territory, especially once you venture south of Ensenada. Shipwrecks, Scorpion Bay, Seven Sisters; as a grom it was the waves that drew me in. Many hours, of course, were spent surfing. But my dad really made sure I experienced everything the land and water in Baja had to offer.

[Above: The first trip when I was 13. Many adventures lay ahead. Photo: Pat Curren]

With our surfboards tied down under the boat and our camping gear stashed in between, our pack jobs were quite an undertaking. The interior was stuffed to the gills as well. My dad figured out a way to customize a wood passenger seat that converted into a bed and, even with all our stuff, he could stretch out and sleep.

My dad has always been good with his hands, known for his beautifully sculptured redwood and balsa gun made specifically for Waimea Bay in the ’50s. Along with shaping boards, he’s worked as a surveyor, draftsman, a commercial diver, a finish carpenter and he has made a number of boats, including the 13-foot dory skiff perpetually strapped to our rig.

My parents split when I was seven. My dad moved to Pavones, Costa Rica, and then to Cabo when I was 11. Between Costa Rica and Cabo, he spent about a year in Carpinteria, California, building cabinets and doors for Frank Louda and Tom Jackson of Chismahoo Construction. During this time he also did some work on the America’s Cup catamaran, Stars and Stripes. This, along with the desire to get back south, led him (and old friend Alan Nelson) to build lightweight skiffs for Baja. (Coincidentally, my dad made two foam dories at this time, one commissioned by Jackson’s friend Yvon Chouinard, Patagonia founder/owner).


My dad at work on the dories, Carpinteria, California (note the well-worn Stand Up Shorts). The second boat was commissioned by Yvon Chouinard. Photo: Eda Rocky


Photo: Eda Rocky


Magdalena Bay, trolling for dinner. Photo: Joe Curren


The purpose of the dory was to catch fish. We’d troll with it, my dad always rowing, getting the boat up to a really nice glide. It wasn’t always easy—we caught a lot of fish, but lost a lot as well. I remember him saying one evening as we caught a fish right before dark in front of our camp, “Good, we can eat tonight.”

Diving, on the other hand, we’d always come away with something. In Cabo we dove every flat day. We only had Hawaiian slings, so spearing a yellowtail was a special occasion. It was mostly sierra and chino mero, and oysters—we shucked a lot of oysters. My dad even found a large teardrop-shaped pearl in one.

I got a glimpse of the lifestyle my dad experienced growing up in Southern California in the ’40s, and of his time living off the land and camping on the beach of the North Shore. He and the guys from his era weren’t just athletic surfers; they were all-around watermen. They were so confident in big surf from all the time spent diving. Living an ocean lifestyle—diving, fishing and boating—makes you more comfortable in the ocean and a more knowledgeable wave rider.

We had a lot of down time on these trips and I enjoyed listening to my dad tell stories about the old days. He tried to teach me practical things like how to tie a bowline—something he showed me numerous times—and then would laugh at me for always forgetting such a simple knot. I watched his morning ritual of hand-grinding coffee and using an old sock for a filter. On the days when not much was said, we read mountains of books. When my dad started reading, I had no choice but to bury my nose in anything available—sometimes it was a novella like Of Mice and Men, other times Don Quixote, unabridged. But it was another lifelong lesson gleaned from these trips—I learned to appreciate a good read.

We also had plenty of misadventures. Sleeping outside in northern Baja in sub-zero temps in a sub-par sleeping bag. A bad case of sunstroke in Scorpion Bay. White-knuckle driving with buses passing on blind corners, the hood of our car flying open as a semi-truck blew past, and a couple close calls on precipitous mountain roads.


Camping along the Sea of Cortez, near Bahía Concepción. Photo: Joe Curren


Game of horseshoes, near Seven Sisters. Photo: Curren Archive


My dad’s crafts, Pacific Coast. Photo: Joe Curren


Free-range burros, East Cape. Photo: Joe Curren


Pocket ride at Shipwrecks when I was 13. Photo: Curren Archive


The first bug, fully loaded. Photo: Joe Curren


The VW Bug with the custom passenger seat was otherwise stock—not a modified Baja Bug or anything like that. It was taken on some of the bumpiest washboard Baja could throw at it. At some point in the trip, the car made a loud noise and it wouldn’t go into gear. My dad didn’t know much about cars, but he could rebuild an old VW motor with ease, thanks to the indispensable How to Keep Your VW Alive: A Manual of Step-by-Step Procedures for the Compleat Idiot. Turns out, it was the linkage in the transmission box coming apart. He discovered that this only happened in first gear. If we started out in second there was no problem. This would work as long as we didn’t have to start on a hill. But numerous times he forgot and started out in first. This meant taking out all the gear, the seats and the floorboards and putting it on the side of the road while my dad tied the linkage back together with wire. On the way out of a camp spot in the Sea of Cortez, we had to be towed up a steep, dirt mountain road, since second gear wasn’t powerful enough. For a reason I don’t recall, I was at the wheel steering the Bug while staring down the side of a sheer cliff. At 13, it was my first time behind the wheel of a car and I was terrified.

Another close call was when I was 15 and my dad and I spent three weeks in Scorpion Bay. I surfed two to three times a day, almost every day. Our campsites were always bare bones. We had one small shade canopy, but never a tent. I always slept outside on my army-surplus cot. We got a lot of sun and I didn’t hydrate enough. I ended up with a bad case of sunstroke and dehydration and was laid up on my cot under the blazing sun. Two families from Carpinteria that I knew from surfing Rincon were camping next to us. I remember their campsite seemed so luxurious with snacks from home and AstroTurf to cut down on the dust. One time when I got sick, one of the wives gave me some Yoplait and I remembered it being one of the best things I’d ever eaten.

My fever wouldn’t break, so my dad thought it best I see a doctor. We headed out the west road for Loreto, the closest big town. At a fork in the road, we made the wrong choice and ended up on a road through the mountains that was made entirely of large boulders. It seemed like it hadn’t been driven on in decades, if ever. We made progress, albeit slowly. Once we got to the pass it was a struggle. We were in a newer edition Bug with bigger tires this time, but we couldn’t get up enough power to get over the top. Each time we failed to summit, we’d slide a little more backwards. My dad would rip the e-brake as we slid, but it seemed like we were getting closer and closer to the edge. I was seriously scared for my life this time. We were really far from help, it was scorching hot, and I was passing in and out of consciousness. After the fourth or fifth attempt, we finally summited, both of us letting out a big exhale. It was all down hill to Loreto from there. Once at the hotel, I chugged a gallon of cold water, took a shower and spent a night in the air-conditioned hotel room—all of which did me good.


Morning surf check, Pacific Coast. Photo: Pat Curren


My dad setting up camp with the improved bug. Photo: Eda Rocky


Bare-bones camp with my army surplus–issue cot. Photo: Joe Curren


Age 14 with dad, Pacific Coast. Photo: John Elwell


With my dad’s old friend John Elwell, Pacific Coast. Photo: John Elwell


I drove to Cabo one more time with a friend at 16, then at 17 I starting flying by myself to visit my dad. After that, life got busier and my visits became shorter and more sporadic. My dad, who until the ’90s, had only ridden single-fin longboards in small waves, was now riding a contemporary self-shaped thruster with a semi-gun plan shape. He said that he wished he’d started riding thrusters sooner, since, before trying them, he never preferred surfing over diving or fishing. But now he just wanted to surf. We were on the same page, and during those years the dory didn’t get much use.

About 10 years ago when my dad moved back to the States, he left the dory behind at a friend’s house. Around this time, my wife Teasha (who had also spent a lot of her youth in southern Baja) and I started going down there about once a year to stay with her parents, who lived in Baja part-time. At the end of 2012, I got an email from Patagonia product tester Walker Ferguson who met a guy surfing in Cabo who knew of a guy living in my dad’s old neighborhood that had gotten ahold of the dory and planned to fix it up. This was a surprise. I’d half forgotten about it and had kind of written it off. The last time I remembered seeing the dory was on the beach in front of my dad’s place. His place was simple—basic outdoor living—so there was no garage or anywhere else to keep the dory out of the elements. But even if it was kept inside, the boat had seen a lot of use since that first trip in the mid ’80s, and upkeep on anything in that environment is a challenge.

I was now living in Crescent City, a small town on California’s north coast, near my wife’s hometown. Inspired by my dad, I had been thinking for years about trying my hand at woodworking but always found an excuse not to—not enough time, space, tools, etc. But the move from Santa Barbara to Crescent City allowed me more space to work, and I eventually started a business making wood frames and also started shaping a few boards.

Besides the obvious sentimental value on hearing about the dory, I thought, well, if this guy thinks it’s salvageable, I would like to fix it up myself and use it at home on the nearby lagoons and estuaries. Maybe even take it rock fishing out on the ocean on a flat day. It also just seemed like a fun project.

With some legwork, I found the guy’s contact info. He responded to me right away saying that he hadn't started working on it yet, and if I wanted it, it was mine. In January 2013, on my next trip south, I picked up the dory in my father-in-law’s pickup truck, and then it was put on a friend’s empty boat trailer that was headed north. I picked it up at their place in Santa Cruz that spring.

I finally got a good look at the dory once I got it into my shop. I noticed things about it that I’d never seen before; details that I could now appreciate since I had started woodworking and shaping. The clean, sleek outline reminded me of one my dad’s guns and the perfect butterfly joint where the rails came together in the bow was beautiful. As for damage, there were a few large bubbles in the fiberglass and lots of smaller dings. The wood rails had dry rot and needed to be replaced. But overall, the boat was in pretty good shape, considering it had been in sitting in the salt air for so long, under the hottest sun of anywhere I’ve ever been. I thought it would be completely delaminated.

I told my dad I had the dory, how I had acquired it, that I planned to fix it up and I wanted to refurbish it to its original condition. He said, ”Good, I’m glad, especially if you plan on using it.” I asked him a few questions about its history. He said he got the plans from The Dory Book, by John Gardner, where I learned it was a 13’6” Chamberlain dory skiff. It was made with half-inch thick polyurethane foam with two layers of 6-oz cloth per side, vertical grain Douglas fir wood rails and brass oarlocks.


Picking up the dory, January 2013. The journey north begins. Photo: Joe Curren


Work in progress, my shaping bay, Crescent City, California, summer 2013. Photo: Joe Curren


Adding Douglas fir to strengthen the transom. Photo: Joe Curren


Prepping the rails for paint. Photo: Kanoa Zimmerman


Applying the last coat of paint. Photo: Kanoa Zimmerman


I worked on the dory off and on over the summer and fall. Most of the labor was ding repair. I spent quite a few hours laminating and sanding. More enjoyable was replacing the wood rails. A friend in San Francisco who was working on a project demolishing an ice skating rink salvaged for me some 16-foot old-growth Douglas fir 1” x 6” boards. I did make one adaptation. The foam was weak in the transom handle so I sandwiched it with Doug fir to give it strength. Once all the repairs were made, I applied some marine-grade paint and the dory looked almost like new.

On a clear, late afternoon in October, I took the dory out for its first row on Stone Lagoon in Northern Humboldt. The first thing I noticed was that my six-foot oars were too short. Also, rowing against the wind was tricky. The dory was still pretty light (before all the ding repair I could get underneath and carry it on my shoulders like a turtle), and I was getting blown around. Adding more ballast, or another passenger would help (there were always two of us using it in Baja). But the real question was how did the boat feel once I got it up on a plane? Once I got it going, rowing downwind, it had the same glide I remembered from those years in Baja. Despite all the effort, getting the dory back on the water felt really good.


Launching the dory for its first row after the refurbish, Stone Lagoon, Northern Humboldt. Photo: Kanoa Zimmerman


Stone Lagoon, Northern Humboldt, October 2013. Photo: Kanoa Zimmerman


Looking back on those first Baja trips, I don’t think I appreciated the dory enough. Fishing and diving was fun, but surfing was all I thought about. I feel like my dad made the dory, not just as a way to catch dinner but also as a way for us to get a little more out there. He loved the feeling of the glide that we as surfers seek, and that’s a truly rewarding feeling on one of your own crafts. This, along with some of his other priorities, like spending time out of doors away from crowds and a DIY philosophy, has had a huge influence on me.

The trips with this little dory really taught me a lot. Slowing down, appreciating the simple things, and taking in everything that a special place like Baja has to offer, these are lessons I’ve carried with me throughout my own travels and in my everyday life.



Joe Curren resides in Crescent City where he runs an art framing business and makes handcrafted surfboards. Keep up with Joe, and his beautiful photography, on Instagram and Facebook. Photo: Teasha Curren. 

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